Tag Archives: the N word

The “Don’t Re-Nig” Campaign and white Denial

So the Republican website that created this image, Stumpy’s Stickers, was supposedly shut down in March of this year, seeing as their products behind a national campaign were based on a racist play on the word “renege.” The site is still there and fully functioning. It includes an industrial strength roll of Confederate flag stickers sold in bulk with 500 per roll, stickers with phrases such as “Tequila: Mexican Holy Water,” and an image of a billboard comparing President Obama to Hitler. A Republican small business owner in South Dakota recently decided to continue the racist spirit of the “Don’t Re-Nig” campaign by displaying a sign with this exact slogan on it. Twice. On both sides.

This is what she had to say in her defense:

“I had no intention of trying to be racist,” said Mary Snyder, who put the sign outside the business. “It’s just ridiculous. It’s a political sign, my opinion. They think I’m slandering, uh, n*****s. That’s not it.”

Snyder said she didn’t know about the controversial national campaign. She said she intended the sign to say “Don’t Renege,” which means not to go back on a promise, undertaking or contract.

First of all, she just said the N word. Any statement that begins with “I wasn’t trying to be racist” and is followed with the word “n***ers” immediately disproves its own point. Never underestimate the power of white denial, something so ingrained it compels us to insist we aren’t racist, then comfortably use the N word in practically the same sentence. Does anyone really believe that a white person who freely says the N word to reporters didn’t “intend” to reference it on a sign? And if she intended to say “Don’t Renege,” then why didn’t she just write that on the sign? Twice. On both sides.

Second of all, whether or not she knew about the larger campaign is irrelevant. Nowhere in the interview does she claim to have misspelled the word “Renege.” There’s some meaningless discussion of what her “intentions” were, but no following explanation of why she went with “Re-Nig” instead. Was it an accident? She didn’t say it was. Will she change it now that she understands the pejorative association? She didn’t say that either. In fact, she refused to apologize for it. Her plan is that of most whites: deny racism, then hide racism behind the First Amendment. Protecting the “freedom” of hate speech = white supremacy.

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