So this afternoon on facebook…
After a debate with a Zionist I clicked over to my dash to find this image being used by a local gay bar to advertise their thxgiving day festivities. “Come get your turkey stuffed,” said the promotional material. Here we have an example of the most popular time of year to use white stereotypes of Indigenous peoples as marketing strategies. Furthermore, this is yet another example of whiteness in communities who, although they might understand the oppression of homophobia, have the racial privilege to dismiss the oppression of racism and cultural appropriation. This image reminds me of two things: not to assume that white supremacy exists exclusively in conservative heterosexual spaces, and to remember that even though there are queer whites, we have still been conditioned by white supremacy and continue to benefit from it. Being queer does not preclude us from being racist or participating in racist behavior.
I’m assuming a buckled hat or turkey feathers weren’t erotic enough, so they decided to go with a… war bonnet. Not only does this image use white stereotypes to objectify Native masculinity, it also exploits cultural dress by packaging it as a sexualized costume that will, ideally, appeal to potential consumers and stimulate their genitals. The common and frighteningly overused argument that cultural appropriation is a demonstration of appreciation and respect cannot, even remotely, be applied in this case. I fail to see how using war bonnets to sell sex to mostly white gay men would qualify as appreciative or respectful. If there are any questions about this, consider the fact that the war bonnet (in combination with the promotional material quoted above) is only serving the purpose of a sexualized costume precisely because it’s the only thing the model is wearing—the picture being tantalizingly cropped right before the pubic hair territory gets more graphic.
With turkey basters being as phallic as they are and ovens being as orifice related as they are, the use of a sexualized racist trope becomes less of a random association and more of a conscious decision. This hypersexual photo is designed to appeal to a decidedly non-Native demographic for a decidedly non-Native event.. which is based on a whitewashed holiday that celebrates legacies of ignored Native genocide in the US. Selling distorted Native images to sell thxgiving could only be the product of a white supremacy blind spot. Nontraditional war bonnet wearing already plays on white fantasies of Native peoples constructed as universally similar in appearance and customs, but this version gives it a hot shirtless twist to attract gay men and compel them to buy $9 cocktails. This version turns cultural appropriation into a gay male fantasy.
Why is this desirable? A naked white dude (who can go ahead and skip the spray tan) with a turkey leg in his mouth and an oven mitt on his dick wouldn’t fit with the “get stuffed” theme? Doesn’t that send the same message? The point being that eroticism is a good thing until it manifests at the non-consensual expense of oppressed peoples. I am unconvinced the decision to go with a war bonnet has nothing to do with a sentimental attachment to the whiteness of thxgiving, and the privilege to exploit, stereotype, or dismiss Indigenous peoples and their cultural traditions. I still can’t get over the fact that thxgiving is being celebrated at a gay bar in the first place. How is that progress—for anyone?